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Brands

What This Is

Brands are the user-facing label for Product Manufacturer records in Pyle. They group products by manufacturer and support brand-based browsing, filtering, and merchandising.

Brands are both an admin concept and a shopper-facing browse concept.

When You Would Use It

Use Brands when you need to:

  • add a new manufacturer or brand to the catalog
  • control whether a brand is active, visible, or featured
  • group products under a recognizable manufacturer
  • support brand landing pages and brand-based browse flows

Do not use Brands when you really mean a category or a product type. A brand is about who makes the product, not what kind of product it is.

Before You Start

Before you create or edit a brand, make sure:

  • you can access Settings > Brands
  • you have the brand name and image ready
  • you understand whether the brand should be visible to shoppers
  • you know whether products will be assigned to it right away

How To Use It In The Admin

  1. Open Settings > Brands.
  2. Create a new brand or edit an existing one.
  3. Set the key fields:
    • name
    • description
    • image
    • active state
    • visible state
    • featured state
  4. In the edit flow, refine the slug and meta fields if needed.
  5. Save the brand.
  6. Assign the brand to products from the product detail page.

What It Changes In The Storefront

Brands are first-class storefront browse records.

They affect:

  • brand index pages
  • brand detail pages
  • brand-based filtering and browse flows
  • brand and collection browse combinations
  • how products are grouped by brand throughout the storefront

If a brand is inactive or not visible, shopper-facing brand flows may be affected even if the record still exists in admin.

Common Tasks

Create a new brand

Use this when your catalog needs a new manufacturer grouping.

Hide a brand from shoppers

Use the visibility controls when a brand should stay in the system but should not be emphasized or shown the same way to shoppers.

Feature a brand

Use the featured setting when you want the brand to be more prominent in brand-driven browse flows.

Assign products to a brand

Do this from the product page after the brand exists.

Update brands in bulk

Use Excel import/export when you need to review or update many brands together.

Rules, Limits, And Things To Watch

  • Brand changes affect many products at once.
  • A brand record can influence collections, product groups, and brand-based storefront pages.
  • Deactivation or visibility changes can change shopper browse behavior even when product records stay the same.
  • Bulk brand updates can also come from Excel or ERP-connected workflows, so teams should agree on the operational source of truth.

Troubleshooting

I created a brand, but I do not see it in the storefront

Check whether it is active, visible, and actually assigned to active products.

I changed a brand, but product pages did not change

Make sure the products are assigned to that brand and that the changed field is one the storefront actually uses.

I cannot find where to assign the brand

Assign brands from the product detail page, not only from the brand settings screen.

Sources

  • packages/admin/src/Livewire/Admin/Settings/Brands/DataTable/CreateDialog.php
  • packages/admin/src/Livewire/Admin/Settings/Brands/DataTable/EditDialog.php
  • packages/admin/src/Livewire/Admin/Product/Page.php
  • packages/admin/src/Livewire/Admin/Tools/Excel/ExportDialog/ProductExport.php
  • packages/framework/src/Actions/Import/Product/Sheets/ImportProductManufacturerRows.php
  • packages/storefront/src/Livewire/Storefront/Brands/Page.php
  • packages/storefront/src/Livewire/Storefront/Brand/Page.php
  • packages/storefront/src/Livewire/Storefront/FastSearch/ShopByBrand.php