Brands
What This Is
Brands are the user-facing label for Product Manufacturer records in Pyle. They group products by manufacturer and support brand-based browsing, filtering, and merchandising.
Brands are both an admin concept and a shopper-facing browse concept.
When You Would Use It
Use Brands when you need to:
- add a new manufacturer or brand to the catalog
- control whether a brand is active, visible, or featured
- group products under a recognizable manufacturer
- support brand landing pages and brand-based browse flows
Do not use Brands when you really mean a category or a product type. A brand is about who makes the product, not what kind of product it is.
Before You Start
Before you create or edit a brand, make sure:
- you can access
Settings > Brands - you have the brand name and image ready
- you understand whether the brand should be visible to shoppers
- you know whether products will be assigned to it right away
How To Use It In The Admin
- Open
Settings > Brands. - Create a new brand or edit an existing one.
- Set the key fields:
- name
- description
- image
- active state
- visible state
- featured state
- In the edit flow, refine the slug and meta fields if needed.
- Save the brand.
- Assign the brand to products from the product detail page.
What It Changes In The Storefront
Brands are first-class storefront browse records.
They affect:
- brand index pages
- brand detail pages
- brand-based filtering and browse flows
- brand and collection browse combinations
- how products are grouped by brand throughout the storefront
If a brand is inactive or not visible, shopper-facing brand flows may be affected even if the record still exists in admin.
Common Tasks
Create a new brand
Use this when your catalog needs a new manufacturer grouping.
Hide a brand from shoppers
Use the visibility controls when a brand should stay in the system but should not be emphasized or shown the same way to shoppers.
Feature a brand
Use the featured setting when you want the brand to be more prominent in brand-driven browse flows.
Assign products to a brand
Do this from the product page after the brand exists.
Update brands in bulk
Use Excel import/export when you need to review or update many brands together.
Rules, Limits, And Things To Watch
- Brand changes affect many products at once.
- A brand record can influence collections, product groups, and brand-based storefront pages.
- Deactivation or visibility changes can change shopper browse behavior even when product records stay the same.
- Bulk brand updates can also come from Excel or ERP-connected workflows, so teams should agree on the operational source of truth.
Troubleshooting
I created a brand, but I do not see it in the storefront
Check whether it is active, visible, and actually assigned to active products.
I changed a brand, but product pages did not change
Make sure the products are assigned to that brand and that the changed field is one the storefront actually uses.
I cannot find where to assign the brand
Assign brands from the product detail page, not only from the brand settings screen.
Related Features
- Catalog & Merchandising
- Products
- Collections
- Product Categories
- How to classify a product with type, category, brand, and collection
Sources
packages/admin/src/Livewire/Admin/Settings/Brands/DataTable/CreateDialog.phppackages/admin/src/Livewire/Admin/Settings/Brands/DataTable/EditDialog.phppackages/admin/src/Livewire/Admin/Product/Page.phppackages/admin/src/Livewire/Admin/Tools/Excel/ExportDialog/ProductExport.phppackages/framework/src/Actions/Import/Product/Sheets/ImportProductManufacturerRows.phppackages/storefront/src/Livewire/Storefront/Brands/Page.phppackages/storefront/src/Livewire/Storefront/Brand/Page.phppackages/storefront/src/Livewire/Storefront/FastSearch/ShopByBrand.php